Promemoria

Travel, Hospitality & Leisure

Companies working in the world of travel and hospitality use the digital archive as a tool to preserve and convey the uniqueness of the territory in which they operate. In this way they are able to make the cultural heritage of the place accessible and turn archival materials into a tool for promotion and territorial marketing.
By enhancing the past and memory of the place, large hospitality chains are able to attract more and more tourists and create more interest in visitors.

What can be archived

- Photo Galleries
- Videos
- Catalogs
- Brochures, reports, presentations
- Advertising campaigns
- Legal and administrative documentation
- Publications / Monographs / House organs

THE PROCESS

We accompany companies and brands every step of the way in the recovery, selection, and transformation of archives from physical to digital. The activation process involves a series of interventions that begin with the mapping of existing assets and the analysis of all of a company's tangible and intangible assets. The selected content is analyzed by a specialized team to be inventoried, classified and described through tags, metadata and lemmas tailored to each project in order to return a representation of the assets defined as Brand Content Architecture.

The application of the information architecture created allows the creation of relational maps that place the product, project or service at the center, i.e., the starting point for the exploration and preservation of the heritage itself.

MEMORIES - OUR METHOD FOR EACH INDUSTRY

Our method - Memories - is a tool designed to build a solid and lasting heritage, devoted to the protection of all those tangible and intangible assets that enable a company to preserve, consolidate and enhance its identity over time.

The aim is to safeguard know-how by putting it into a system within a digital environment that allows it to protect, consult and (re)use its knowledge assets.

Our content-driven approach allows us to build customized solutions from content, building each project around the peculiarities of each asset, calibrating our interventions to corporate assets regardless of context or sector of reference.

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.