Promemoria

Fashion & Beauty

For a fashion house, a digital archive is the space that helps define, preserve and enhance the brand's personality and style. Through an interactive catalog, which contains fabrics, photographs, accessories, and sketches, new generations of creatives can find inspiration and bring to life projects worthy of the great international fashion shows.
But that's not all: the archive is also a useful tool for fashion institutions that want to recover and tell the story of a brand by organizing public events, such as exhibitions, museum tours, and photo exhibitions. A way to remember, innovate and create.

What can be archived:

- Collections
- Sketches
- Catalogs / Lookbook
- Photo Shooting
- Photographic and video documentation of events and fashion shows
- Advertising campaigns
- Product placement
- Clothing and sample collections
- Trademark and intellectual property certificates
- Exhibits - Showcases
- Graphics / Design
Learn more on The Fashion Issue
Heritage and fashion are topics we are passionate about and to which we have dedicated a monographic issue of our magazine ARCHIVIO N. 9, which analyzes the contemporary landscape of fashion archives among institutions, brands and individuals.

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.