For a fashion house, a digital archive is the space that helps define, preserve and enhance the brand's personality and style. Through an interactive catalog, which contains fabrics, photographs, accessories, and sketches, new generations of creatives can find inspiration and bring to life projects worthy of the great international fashion shows.

But that's not all: the archive is also a useful tool for fashion institutions that want to recover and tell the story of a brand by organizing public events, such as exhibitions, museum tours, and photo exhibitions. A way to remember, innovate and create.

- Collections
- Sketches
- Catalogs / Lookbook
- Photo Shooting
- Photographic and video documentation of events and fashion shows
- Advertising campaigns
- Product placement
- Clothing and sample collections
- Trademark and intellectual property certificates
- Exhibits - Showcases
- Graphics / Design

We accompany companies and brands every step of the way in the recovery, selection, and transformation of archives from physical to digital. The activation process involves a series of interventions that begin with the mapping of existing assets and the analysis of all of a company's tangible and intangible assets. The selected content is analyzed by a specialized team to be inventoried, classified and described through tags, metadata and lemmas tailored to each project in order to return a representation of the assets defined as Brand Content Architecture.

The application of the information architecture created allows the creation of relational maps that place the product, project or service at the center, i.e., the starting point for the exploration and preservation of the heritage itself.

Our method - Memories - is a tool designed to build a solid and lasting heritage, devoted to the protection of all those tangible and intangible assets that enable a company to preserve, consolidate and enhance its identity over time.

The aim is to safeguard know-how by putting it into a system within a digital environment that allows it to protect, consult and (re)use its knowledge assets.

Our content-driven approach allows us to build customized solutions from content, building each project around the peculiarities of each asset, calibrating our interventions to corporate assets regardless of context or sector of reference.

Heritage and fashion are topics we are passionate about and to which we have dedicated a monographic issue of our magazine ARCHIVIO N. 9, which analyzes the contemporary landscape of fashion archives among institutions, brands and individuals.