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Heritage Landscapes vol.24

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

Illustrating the New Yorker, by Barry Blitt
Barry Blitt is a famous cartoonist and illustrator, also a Pulitzer winner in the Editorial Cartoon category, who has created more than a hundred covers for The New Yorker. Also for The New Yorker, director Nicolas Heller visited him at his home studio and interviewed him. An opportunity to talk about his archive and his 30-year work for one of the world's most famous magazines.
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It begins with a change of clothes, and continues with Blitt's recounting of his career. Although, from time to time, he pauses from the very boredom of telling about himself. It is a wry, funny, intelligent interview, where one senses everywhere the light and deep talent of its protagonist. Sketches, watercolors, passive aggressive humor, bookshelves, listlessness, big ideas.
From his first drawings as a child, art school, life in Toronto, moving to New York and beginning his career with comics and illustration. It was here, in New York, that almost without realizing it he began to do political cartoons. Until his first New Yorker cover, published on January 10, 1994, where a lot of people smoke out of windows and on the ledges of New York buildings. From there would come more than a hundred more covers, Putin-submarines, the Statue of Liberty walking on a wire between two buildings, and many more. Extremely funny, slightly provocative, sarcastic cartoons. Between a laugh, a brush stroke, and some blues.

2. Avvistamenti. Traces of projects to keep an eye on

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a. Olivetti: the store on Rue de Faubourg St. Honoré in Paris.
On its website, Olivetti collects several pieces of its history such as that of the store on Rue de Faubourg St. Honoré in Paris, which between the 1950s and 1970s was a manifesto of Italian style. Designed by Franco Albini and then reinterpreted by Gae Aulenti, the space became a showcase of Olivetti design and culture. Albini focused on walls covered in green fabrics, Venini chandeliers and modular shelves. Aulenti in 1967 redesigned the store as a “piazza d'Italia,” with display tiers, a central red pillar and an African tribal sculpture as a symbol of Man and modernity. The store, celebrated by the international press, became a landmark not only for technological innovation, but also for cultural events, with art and design exhibitions.
b. Ephemeral Matters: Into the Fashion Archive
Through March 23, 2025, the National Museum of Art and Design in Oslo is hosting the exhibition Ephemeral Matters: Into the Fashion Archive, curated by Marco Pecorari (Deputy Editor of our ARCHIVIO N° 9) and realized with the support of various collectors. The exhibition focuses on ephemeral objects: not clothes, as one would think, but letters, documents, invitations, fabric samples and other objects-often kept in the background-that nonetheless testify to fashion and its history, and here treated as aesthetic objects. More than 500 documents and objects from fashion houses such as Dior, Balenciaga, and designers such as Patrick Kelly and Jean Charles de Castelbajac appear.
c. Mademoiselle Coco's heart jewels
At 18 Place Vendôme is the Chanel Joaillerie boutique, which has been open since 1997. It is there that the archives of Chanel's Patrimoine Horlogerie-Joaillerie are located. From 1932 to the present, the collection contains 800 pieces. Since the first Haute Joaillerie Couture collection, Bijoux de Diamants, in '32, Gabrielle Chanel built a language in jewelry, making sure that each piece was able to tell a story. She worked with Paul Iribe, Jean Cocteau, Christian Bérard, and Robert Bresson to shape the narrative of her diamond bijoux. Here's how Vogue gives us a peek into the Maison's archives.
Credits: Barry Blitt, The New Yorker; Olivetti; Museo Nazionale di Arte e Design di Oslo; Vogue Italia, Chanel

3. Memory Lane. Things that happen, and we want to remember

PROSPETTIVA Archivi
On September 18, in Piazza Tre Torri in Citylife, Milan, there was the opening of the exhibition PROSPECTIVE Archives. Italian Fashion in Archival Photography realized by the Historical Archives of Fondazione Fiera Milano in collaboration with SmartCityLife and the Promemoria Group team.

10 large thematic islands told a century of history through the images of renowned photographers Franco Bottino and Giovanni Gastel and the Historical Archives of Fondazione Fiera Milano. The photographs, selected from more than 30 thousand images that can be consulted online at prospettivarchivi.it, recount the clothes, accessories, colors, and fashions that from 1946 to the early 2000s became synonymous with Italian culture.
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To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.