Promemoria

Heritage Landscapes vol.31

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

The Library
Great wines have great personalities. And Amarone Bertani is no exception.
With its 150-year history, this wine has always represented the highest expression of Valpolicella, thanks to its complex yet harmonious notes, which, over the years, have found their home in various territories of the Verona area.
Promemoria
In 1857, after traveling to Burgundy and learning the art of viticulture and winemaking from their friend Jules Guyot, brothers Gaetano and Giovan Battista Bertani founded their winery in the heart of the Valpolicella Valpantena, Tenuta Novare, a 65-hectare green oasis where tradition and innovation meet.

The Library Experience is a site born from the need to want to tell the story, identity and style of Bertani, through a library of time that holds the extraordinary collection of Amarone della Valpolicella Classico, from 1958 to 2015.
The historic vintages of the wines are classified according to their style and taste, and are divided into Exuberance, Finesse, Gentleness and Harmony, giving back a complete catalog spanning more than 50 years. The website takes us on a journey from the estate gate to the barrels stored in the cellars, where the artisanal production method is explained, from harvesting in the vineyards to bottling.

2. Avvistamenti. Traces of projects to keep an eye on

Promemoria
a. Casio calculator turns 60
Way back in 1965 the first model of Casio's electronic desk calculator, the Model 001, was born. Today, 60 years later, the company remains a leader in the industry, and to celebrate its history, it has announced a new model: the Comfy JT-200T, currently available only in Japan. Colorful and environmentally sustainable, solar-powered, it is composed of a scratch-resistant recycled resin shell, and seems to have been born to bring a little spring to our desks.
b. The Mountain Jacket, an 80's icon
Born in 1985 as a purely sporty jacket for ice climbing, The North Face's Mountain Jacket has always been an iconic element of the brand, starring in famous collaborations that have periodically relaunched it over the years, turning it into a true object of desire.
In 2025, for its 40th anniversary, the brand decided to fish out the original design of the jacket from the archives, revamping it through the new DryVent-MonoTM waterproofing technology, but keeping its vintage and nostalgic flavor.
c. FAI celebrates 50 years
It has been 50 years since, on April 28, 1975, the founding act and statutes of FAI, a foundation whose purpose is to protect and enhance Italy's artistic, historical and landscape heritage, were signed. To mark this important anniversary, FAI asked illustrator Jean Blanchaert to create a special edition of the foundation's logo, a two-faced bird that invites us to fly with it into the future while keeping the past in mind.
Also, on March 22 and 23, you can participate in the FAI Spring Days, which will make usually inaccessible places of Italian heritage visitable.
Credits: The Library Bertani, Domus Web, Casio, Nss Magazine, FAI.

3. Memory Lane. Things that happen, and we want to remember

LEGEND24
Gianluca Colonna
During the last edition of Legend, we had the pleasure of hosting Gianluca Colonna, Chief Executive Officer of Rosenthal and Board Member of Arcturus, who, during the first panel of the day, the generation handover, was able to share his experience as a manager in enduring family-owned companies.
From his beginnings in 2000 to his experience in the Prada Group through Venini; a tale of responsibility and heritage.

To learn more, watch an excerpt from the event.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.