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Heritage Landscapes vol.30

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

Tape Deck
First appearing in the early 1960s, audiocassettes took about a decade to conquer the market, revolutionizing the lives of many music lovers and making on-the-go song listening, collecting and exchanging personalized listening experiences accessible.
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By the 1980s, cassettes had become a real household necessity, entering people's daily lives, who began to develop preferences for different brands on the market, including Philips, Fuji, Sony, Scotch, and many others.

Hence Oliver Gelbrich's idea to build a digital archive that would collect a wide range of original audiocassettes, giving the site visitor the opportunity to be able to browse catalogs by brand, durability, color, or tape coating, which could be chrome, iron, ferrochrome, and metal.
The ever-expanding collection showcases the heterogeneity of this product, which reflects the fashions of the time in its designs; from the more basic and functional designs of the 1960s, to the more colorful and flamboyant designs of later decades.

2. Avvistamenti. Traces of projects to keep an eye on

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a. 70 Fanta(stic) years
Born in 1955 in Naples, thanks to an intuition of Count Ermelino Matarazzo di Licosa, Fanta, one of the best-known brands of The Coca-Cola Company, has always maintained a worldwide resonance but an all-Italian soul.
Even today, in the seven italian factories, production uses only Italian citrus fruits, particularly from Calabria and Sicily, where Fanta has developed a path of sustainability and innovation of the citrus supply chain.
b. C/ART. The art of playing with the automobile
From Friday, January 31 to Sunday, May 18, the National Automobile Museum in Turin is hosting the exhibition C/ART. The art of playing with the automobile, created by contemporary artist Robert Kuśmirowski and curated by Guido Costa and Davide Lorenzone. An environmental installation that recreates a workshop crowded with models ranging from the 19th to the 20th century from various Italian collections and museums, the aim of which is to encourage visitors to reflect on the affective value of objects and investigate the relationship between art and historical automotive memory.
c. Circolo Ultrafiorucci
A new space has recently opened in Via Lomazzo 19, Milan, in the heart of Chinatown, where culture and fashion meet, intertwine and influence each other. It is called Circolo Ultrafiorucci and very soon it will open to host, in addition to exhibitions and displays, events dedicated to music and nightlife.
Inaugurated by Thomas Jeppe's recently concluded immersive exhibition Market, the Circolo, as stated by the brand's CEO Alessandro Pisani, will not be a space dedicated to telling the story of the brand, but will host the works of artists who share its values.
Credits: Tapedeck.org, Coca-Cola Italia, Economy Magazine, Museo Nazionale dell’Automobile, The Spinoff, t space studio, Fiorucci.

3. Memory Lane. Things that happen, and we want to remember

ARCHIVI.A.
Artificial intelligence in archives
ARCHIVI.A., the panel that was held at the Polo del '900 during Archivissima, was a key moment to share the results of our research on artificial intelligence and discuss future challenges. For more than 15 years, under the leadership of our founders Andrea Montorio and Gisella Riva, we have been working to innovate the world of archives, integrating technology and artificial intelligence with the aim of protecting and enhancing historical heritage.

This path of evolution today takes shape with archivio.com, a platform designed to transform archives into a strategic asset, offering advanced solutions for the preservation and enjoyment of content over time.

To find out more and stay updated on the latest news, visit our Linkedin profile.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.