Promemoria

Heritage Landscapes vol.13

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

British Pathé
The best archive of newsreels in the world? British Pathé.
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Le sue collezioni spaziano dal 1896 al 1978. Ci sono filmati da tutto il mondo su eventi, volti, tendenze, viaggi, scienza e cultura. British Pathé è un sito gratuito dove chiunque può perdersi nei labirinti di video, immagini e volti, e così godere dei filmati che sono stati pionieri del video-giornalismo televisivo.

Si tratta di 85.000 film, con oltre 130.000 materiali che vanno dal 1910 al 1984. Sono divisi per collezioni, come Sport, Cultura, Guerra o Famiglia Reale. Il sito si può esplorare per personaggi, eventi, passando dai Pink Floyd a Churchill, a filmati popolari nella Grecia del XX secolo. C’è anche una selezione di video scelti dagli editor, e una voce che segnala anniversari e allega materiali dall’archivio, come quello del 17 giugno 1944 in cui l’Islanda è diventata una Repubblica, la nascita di George H.W. Bush, o i teneri video su Françoise Hardy, scomparsa di recente, ma che qui è possibile vedere sorridente, bellissima, danzante nel 1963, quando aveva soltanto 19 anni.
A unique, multifaceted, almost infinite historical heritage in which one could get lost for days following an idea or material. What is certain is its richness, and that flavor of nostalgia that shows us the history of those who were here, right where we are now, and who are now just beyond a screen.

2. Avvistamenti. Traces of projects to keep an eye on

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a. Marriage stories
Until Sept. 29, the exhibition "Marriage Stories. Portraits of Immigration in Barriera." Curator and artistic director Alessandro Bulgini asked himself how to tell the story of Turin's most populous neighborhood, rich in cultures, hopes, nomadism and roots? The answer was to stop time at a precise moment: the wedding. Images of parties, cars, families, and communities that recreate the atmosphere of their homeland build a portrait from the 1950s to the present, also showing the evolution of photography: from silver salts to portraits with a sepia patina, from black and white to the advent of color.
b. Album Benary
Ernst Benary, born in 1819 in Kassel, was a horticulturist who around mid-century became famous as a seed seller (his customers included the biologist, mathematician, and abbot Gregor Mendel). His illustrated catalogs, as his success grew, became increasingly elaborate and precise, colorful and varied, resulting in true works of art. Benary died on February 19, 1893, but his company continued to grow, reaching worldwide levels. Today, Artvee provides free access to some digitized plates of Benary Albums, showing the shapes of peppers, onions, various seeds, all illustrated by the skilled hands of artists who knew how to bring out nuances, colors, flaws and merits.
c. Glimpses of understanding. Fashion photographed by women
Tina Modotti, Ellen von Unwerth, Louise Dahl-Wolfe, Vanessa Beecroft, Lillian Bassman, Lee Miller, and many others. Through Sept. 22, curated by Angela Madesani, there is the first institutional exhibition in Italy on fashion photography by women at the Saint-Bénin Center in Aosta. The exhibition recounts the important role of women in an industry where they have most often been on the other side of the lens, showing the work and poetic sensibility of women artists who fought for their space and talent, paving a way for anyone who would come after.
Credits: British Pathé; Flashback Habitat; Artvee; Centro Saint-Bénin

3. Memory Lane. Things that happen, and we want to remember

Jannik Sinner
Match with a Legend
Jannik Sinner, during the semifinals of the last Roland Garros, became the first Italian world No. 1. An achievement that crowns the 22-year-old athlete's dream, and marks a promising new season for tricolor tennis. We have followed all the stages of this extraordinary journey and are happy to have been able to attend in person the speech Sinner gave in 2021 at Legend, our b2b event at La Centrale Lavazza.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.