Promemoria

Heritage Landscapes vol.13

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

British Pathé
Have you ever wondered what happened to the movies that were announced but never actually came out? Well, they're probably on Drawing for Nothing.
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Drawing for Nothing is a free ebook, obtained through a good-hearted operation on the copyright limit. Animation reels, books, interviews, resumes were examined. Unknown films and cancelled projects from DreamWorks, Warner Bros, Madhouse, Walt Disney appear.

The result is a book of missed and possibilities, unknown or barely heard of films and characters that someone for a long time believed in and then disappeared. But it is a project in which these characters, these worlds contained in just a few lines, are made available to creative people, becoming a huge new source of inspiration, for, who knows, some work that will perhaps have better luck or will simply be destined for countless other forms.
Chapters are added periodically, there are no programs, authors have aliases, it is suggested to download the ebook, tie it with string, spread it out and fall asleep on it.

2. Avvistamenti. Traces of projects to keep an eye on

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a. Ayrton Senna (Forever): an exhibition and a podcast
To mark the 30th anniversary of Ayrton Senna's death, the National Automobile Museum in Turin is dedicating an exhibition curated by Carlo Cavicchi to the Brazilian driver that will run until Oct. 13. A free path among 255 objects that tell the story of a champion's greatness. There are gloves, suits, autographed helmets, shoes, shirts, bottles uncorked during victories, apology letters, contracts, motorcycles, photographs, films, and monographic publications. MAUTO and Chora Media have also put together a three-episode podcast to accompany the exhibition and tell the story of a driver who made his debut with karts in Brazil and then made it to the world's most important circuits.
b. 90 anni per Giorgio Armani
Giorgio Armani is turning 90 years old. For this grand occasion, the Milano Fashion Library-the most important fashion library in Italy-dedicates all its spaces to the Italian designer for the time of one week. Until Friday, July 19, from 10:30 a.m. to 5:30 p.m., an unprecedented exhibition of publications dedicated to Armani from 1974, the year of his debut, to today opens for free: a way to celebrate in a big way one of the brightest minds in Italian fashion.
c. On the story of Henry Roberts
Neutro Roberts turns 120 years old, and celebrates with a 4-minute short film, produced by Movie Magic and directed by Xavier Mairesse, which tells the story of Henry Roberts. It is 1843, in Florence. Young English pharmacist Henry Roberts is looking for a craftsman to make the sign for his new pharmacy. And so a small but great story unfolds amidst period clothing and nineteenth-century atmosphere, rain, work, study, and a great concern for others. The short film is compelling, beautiful, sensitive. And it manages to take us there when “a small drop of glycerin, was the beginning of a great story.”
Credits: Drawing for Nothing; Museo Nazionale dell’Automobile di Torino; Giorgio Armani, Milano Fashion Library; Neutro Roberts, Movie Magic, Xavier Mairesse.

3. Memory Lane. Things that happen, and we want to remember

Giorgio Armani on ARCHIVIO The Fashion Issue and ARCHIVIO N°6 1982
Today, we like to mention two pieces published in ARCHIVIO dedicated to Giorgio Armani. Let's start with the last one: on ARCHIVIO N°9 - The Fashion Issue, Filippo Tarentini, with the curatorship of Robert Rabensteiner, reinterpreted with his shots key pieces of Armani's archive, where shadows, darkness, points of light, and the shapes of vintage clothes play with each other telling the depth, the relationship with the past of the archives, and their continuous intertwining with the present and the future.

On ARCHIVE No. 6, we hosted a letter exchange between Giorgio Armani and Valerio Millefoglie. The two chatted starting with an Akira Kurosawa film and the 1981 fall-winter collection inspired by Japanese tradition, and then touching on the films “The Untouchables” and the more than 500 garments commissioned by Brian De Palma.

The latest issues of ARCHIVE can be found here. And we are already preparing more surprises.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.